Initio’ is a Latin word, so we’re told, with two meanings: ‘the origin’, and ‘initiation’ and Initio Parfums Prives sets out ‘to initiate perfume as an object of power.
Initio parfums seeks to share the animalic potency and perfume’s role as an ‘invisible pheromonal force’ – but it does so via very beautiful fragrances, working with leading perfumers, including Constantin Gueros, Alexandra Kosinski, and the legendary Alberto Morillas and Maurice Roucel.
