From Winston Churchill to Michelle Obama, Frank Sinatra to HM The Queen: that is quite some roll-call of famous Creed-lovers…
Creed manufacture their own natural essences, using the traditional infusion technique – a costly process, now abandoned by most perfume companies. ‘I have one core belief,’ Olivier’s been quoted as saying, ‘and one only: we must always use ingredients which are natural. I’ve travelled thousands of miles to find the right fruit or flower. My bergamot comes from Calabria. My favorite Iris is from Florence. I found a rare and extraordinary sandalwood at Mysore, in India…’
