Malle created the biggest revolution in perfumery since the introduction of synthetic ingredients in the middle of the 19th Century!
Frédéric Malle‘s idea was to give perfumers free rein to create the fragrance of their dreams. But what was truly innovative was his decision to put their names on the bottle. Until then, most perfumers had been well-kept secrets, working behind the scenes in their labs and – except on a few occasions – remaining anonymous, while the perfume house enjoyed all the credit…
