Having explored the world and collected an olfactory photo album of perfumed memories, Clara and John Molloy realised they shared a view of fragrance as a journey for the senses – conceptualising Memo Paris as a collection of scents based on places they have visited and loved…
Together they saw Memo Paris as a house ‘forging its identity around magical destinations and potent raw materials… the promise of a magical journey, extended beyond its end and constantly re-travelled.’