When Cornish barber William Penhaligon leaves Penzance for London in 1869, little does he know of the gifts he has to bestow on the world. This dream, this vision, this quest leads to his pioneering barber shop at 66 Jermyn Street where gentlemen flock for modern grooming — and provocative perfume. As William trims the tresses, his nose twitches in anticipation – or is it inspiration for what Penhaligon’s would become?
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