Hamid Merati-Kashani, Principal Perfumer, is a master of blending worlds—cultural and olfactory. Born in Germany to an Iranian father and German mother and raised in the rose-scented air of Isfahan, Iran, Hamid’s multicultural upbringing shaped his unique approach to fragrance. He draws on the opulence of Middle Eastern luxury and pairs it with German precision, creating bold and elegant scents. He does not avoid overdosing on his favorite ingredients…as his approach to fragrance creation is consuming. “As a perfumer, you live fragrance, sleep fragrance, eat fragrance, and you smell fragrance every day. Somehow, 24 hours, seven days a week, you are connected to fragrance and cannot switch off.”
Known for his collaborative spirit, Hamid believes in learning from those around him. His approach to perfumery is rooted in generosity and knowledge-sharing. As he often says, “If you have more than you need, give.” His philosophy is evident in his most notable creations, such as Parfums de Marly Layton and Pegasus, where his careful balance of tradition and innovation shines through.
INSPIRED TO INSPIRE
For Hamid, fragrance is an art form. His vision is simple yet profound: to craft perfumes that leave an unforgettable signature and inspire and connect with people on a deeply emotional level. He aims to create bold and memorable scents.